HP

Creating flexible, reusable content to power retail campaigns

Project Overview

HP needed a smarter way to create and deliver product content that could scale across retailers without reinventing the wheel for every launch.

Project Overview

HP needed a smarter way to create and deliver product content that could scale across retailers without reinventing the wheel for every launch.

This project is part of the experience our founder brings to Synaptic UX, completed before launching the studio. What was done:

Designed demos that could be reused online and instore
Replaced costly product or video shoots with 3D product sequences
Created 100s of campaigns for new product launches featured on Best Buy, Walmart, Amazon, and more
Developed video content to highlight key features and tell clearer product stories
Partnered with major retailers like Amazon and Walmart to introduce new features and improve the shopping experience for HP products
Ensured all assets worked together seamlessly across multiple retail platforms

This project is part of the experience our founder brings to Synaptic UX, completed before launching the studio. What was done:

Designed demos that could be reused online and instore
Replaced costly product or video shoots with 3D product sequences
Created 100s of campaigns for new product launches featured on Best Buy, Walmart, Amazon, and more
Developed video content to highlight key features and tell clearer product stories
Partnered with major retailers like Amazon and Walmart to introduce new features and improve the shopping experience for HP products
Ensured all assets worked together seamlessly across multiple retail platforms

Results – Product Demos That Scale

Replacing traditional photo and video shoots with 3D-rendered demos, allowed HP to drastically reduced production time and cost.

Results – Product Demos That Scale

Replacing traditional photo and video shoots with 3D-rendered demos, allowed HP to drastically reduced production time and cost.

Results – Better Shopping Experiences

Creating campaigns that could be deployed across online retailers, product pages, and events — speeding up launches and keeping messaging consistent from platform to platform.