Royal Canadian Legion

Designing a bold reminder to support veterans all year round

Project Overview

The Royal Canadian Legion’s annual poppy campaign is their most important fundraising effort — all proceeds go directly to the Poppy Trust Fund, supporting veterans and their families. Because unauthorized retailers selling poppy-themed products are illegal, it’s vital to remind people to donate through official channels.

The local Lantzville branch wanted a banner that would stand out year-round and draw attention to their building while reinforcing the importance of supporting veterans through legitimate sales.

Project Overview

The Royal Canadian Legion’s annual poppy campaign is their most important fundraising effort — all proceeds go directly to the Poppy Trust Fund, supporting veterans and their families. Because unauthorized retailers selling poppy-themed products are illegal, it’s vital to remind people to donate through official channels.

The local Lantzville branch wanted a banner that would stand out year-round and draw attention to their building while reinforcing the importance of supporting veterans through legitimate sales.

What We Did

Designed a large-format vector banner to achieve rich colors and crisp quality at scale
Using AI, created representative soldiers from many eras

What We Did

Designed a large-format vector banner to achieve rich colors and crisp quality at scale
Using AI, created representative soldiers from many eras

Results Highlight – Awareness That Lasts All Year

The banner was designed to transform the Legion building into a year-round reminder of the importance of supporting veterans through official poppy sales. Its striking design draws attention from passersby and reinforces the message that every poppy purchase directly supports those who served.